Web Design in Leeds

First impressions count for the web

Internet users make up their minds about the quality of a website in the blink of an eye, a study shows.

Researchers found that the brain makes decisions in just a 20th of a second of viewing a webpage. They were surprised as they believed it would take at least 10 times longer to form an opinion. The study, published in the journal Behaviour and Information Technology, also suggests that first impressions have a lasting impact.

Read the full article on the BBC website here.